Blog
How you can Give Your Jewelry Designs a Personality That Sells
|
|
Are you a jewelry designer who markets your personal handmade jewelry line? If that's the case, it can sometimes be beneficial to step back and take a fresh review your jewelry designs and ask yourself an essential question:
"Does my handmade jewelry line have a unique personality?".
It is really an real question to inquire about if your jewelry does not have a personality or voice of their own, it will likely be lost in the sea of imported and produced in higher quantities jewelry that bombards the consumer every day.
We have a bead store customer who is a significant skillful jewelry maker. She focuses on necklace sets which include matching earrings and sometimes a bracelet. She uses high quality materials and her jobs are excellent constructed. She keeps her prices at a very reasonable level without underselling herself.
Well this very nice handmade jewelry designer arrived to our store having a distraught look on her face. She was visibly upset, even in tears. She tearfully claimed the jewelry she worked so difficult on wasn't selling at shows or with the consignment outlets where she consigns. She had the feel of a defeated individual who involved to give up on her behalf dream. We couldn't have that!
fresh jewelry
We asked her to exhibit us her jewelry designs which she happened to possess together with her. One look at her designs explained quite a bit. Even though you could tell a great deal of care and workmanship had gone into their construction and also the designs were well executed, her pieces lacked the kind of impact that turns a good bit of handmade jewelry into a "must have" piece.
This very frustrated handmade jewelry designer used gorgeous semiprecious stone beads and sterling, but they were arranged in a pretty, but somewhat predictable manner. We decided that she required to give a "signature look' to her designs to give them personality and turn them into something that consumers would have difficulty passing up.
After circling the shop for awhile and discussing various options, we decided the addition of the beautiful handmade lampwork bead or two to each design was just what was required to give her jewelry a signature look. Yes, she would need to raise her price points a little since handmade lampwork beads could be expensive, however i felt certain she might get these higher prices with more distinctive designs.
Our frustrated jewelry designer went home and designed 15 new necklaces using a couple of strategically placed lampwork beads in each design. The attractive colors within the lampwork beads made the remainder of her design pop, taking them from rather ordinary to quite extraordinary. Her prices were raised to compensate for that increased expense.
To make a long story short, at her next craft show she sold EVERY ONE of her new necklaces. Obviously, she was thrilled!
Are you looking to check out your jewelry line with a fresh eye for originality? Does your jewelry have a personality? If not, it may be time to make some subtle changes to provide your jewelry sales that extra boost. Here are some suggestions for giving new personality for your jewelry:
1. Add few dichroic sand in strategic areas of your design. Dichroic glass gives off a beautiful, iridescent sheen that adds color and life to some handmade piece of jewelry.
fresh jewelry
2. Maybe you have caused polymer clay? Using polymer clay, you can create beautiful, one-of-kind signature beads using only several hand tools and an oven. You can create beads that nobody else has access to. You can point out to your customer these beads are "one-of-a-kind" handmade artisan beads.
3. Add a stunning pendant towards the center of a number of your necklaces. Don't settle for just a regular pendant. Look for something no one else has. You can make an amazing pendant by using a headpin, and unusual lampwork bead and some decorative sterling silver beads.
4. Make use of a distinctive, large, beautifully detailed top quality clasp that grabs attention. An easy clasp change can often provide a necklace or bracelet a completely new personality. You may also consider using a signature clasp cast for you by a jewelry casting company. This isn't as expensive as you may think and extremely adds to your design options.
5. Try some unusual color combinations. Certain colors placed together can really create a design "pop". Take a look at color wheel and note how a color could be markedly enhanced when placed alongside its complement. Don't settle for tired, overused color combinations. Think as they are!
6. Sign your work or give a hand stamped, metal signature tag for your designs. It may be customized for you by variety of companies on the internet or buy tiny metal discs and hand stamp your own.
7. Consider adding gorgeous buttons or charms having a vintage look like a centerpiece for many of your necklaces. This could add such a vintage feel to your creations.
You will find plenty more ways to include personality for your jewelry but, wanted to keep taking into consideration the steps you could have to give you jewelry a far more identifiable personality. By regularly reassessing and redefining your jewelry business, you can give it the personality it must generate some serious profits.
"Does my handmade jewelry line have a unique personality?".
It is really an real question to inquire about if your jewelry does not have a personality or voice of their own, it will likely be lost in the sea of imported and produced in higher quantities jewelry that bombards the consumer every day.
We have a bead store customer who is a significant skillful jewelry maker. She focuses on necklace sets which include matching earrings and sometimes a bracelet. She uses high quality materials and her jobs are excellent constructed. She keeps her prices at a very reasonable level without underselling herself.
Well this very nice handmade jewelry designer arrived to our store having a distraught look on her face. She was visibly upset, even in tears. She tearfully claimed the jewelry she worked so difficult on wasn't selling at shows or with the consignment outlets where she consigns. She had the feel of a defeated individual who involved to give up on her behalf dream. We couldn't have that!
fresh jewelry
We asked her to exhibit us her jewelry designs which she happened to possess together with her. One look at her designs explained quite a bit. Even though you could tell a great deal of care and workmanship had gone into their construction and also the designs were well executed, her pieces lacked the kind of impact that turns a good bit of handmade jewelry into a "must have" piece.
This very frustrated handmade jewelry designer used gorgeous semiprecious stone beads and sterling, but they were arranged in a pretty, but somewhat predictable manner. We decided that she required to give a "signature look' to her designs to give them personality and turn them into something that consumers would have difficulty passing up.
After circling the shop for awhile and discussing various options, we decided the addition of the beautiful handmade lampwork bead or two to each design was just what was required to give her jewelry a signature look. Yes, she would need to raise her price points a little since handmade lampwork beads could be expensive, however i felt certain she might get these higher prices with more distinctive designs.
Our frustrated jewelry designer went home and designed 15 new necklaces using a couple of strategically placed lampwork beads in each design. The attractive colors within the lampwork beads made the remainder of her design pop, taking them from rather ordinary to quite extraordinary. Her prices were raised to compensate for that increased expense.
To make a long story short, at her next craft show she sold EVERY ONE of her new necklaces. Obviously, she was thrilled!
Are you looking to check out your jewelry line with a fresh eye for originality? Does your jewelry have a personality? If not, it may be time to make some subtle changes to provide your jewelry sales that extra boost. Here are some suggestions for giving new personality for your jewelry:
1. Add few dichroic sand in strategic areas of your design. Dichroic glass gives off a beautiful, iridescent sheen that adds color and life to some handmade piece of jewelry.
fresh jewelry
2. Maybe you have caused polymer clay? Using polymer clay, you can create beautiful, one-of-kind signature beads using only several hand tools and an oven. You can create beads that nobody else has access to. You can point out to your customer these beads are "one-of-a-kind" handmade artisan beads.
3. Add a stunning pendant towards the center of a number of your necklaces. Don't settle for just a regular pendant. Look for something no one else has. You can make an amazing pendant by using a headpin, and unusual lampwork bead and some decorative sterling silver beads.
4. Make use of a distinctive, large, beautifully detailed top quality clasp that grabs attention. An easy clasp change can often provide a necklace or bracelet a completely new personality. You may also consider using a signature clasp cast for you by a jewelry casting company. This isn't as expensive as you may think and extremely adds to your design options.
5. Try some unusual color combinations. Certain colors placed together can really create a design "pop". Take a look at color wheel and note how a color could be markedly enhanced when placed alongside its complement. Don't settle for tired, overused color combinations. Think as they are!
6. Sign your work or give a hand stamped, metal signature tag for your designs. It may be customized for you by variety of companies on the internet or buy tiny metal discs and hand stamp your own.
7. Consider adding gorgeous buttons or charms having a vintage look like a centerpiece for many of your necklaces. This could add such a vintage feel to your creations.
You will find plenty more ways to include personality for your jewelry but, wanted to keep taking into consideration the steps you could have to give you jewelry a far more identifiable personality. By regularly reassessing and redefining your jewelry business, you can give it the personality it must generate some serious profits.
Categories: None
Post a Comment
Oops!
The words you entered did not match the given text. Please try again.
Oops!
Oops, you forgot something.